What’s your elevator pitch to ‘I found it on Zillow’ buyers? Pulse
Some buyers believe they know everything about pricing and processes because of the time they've spent online. How do you sell them on your value?...
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Why your brokerage needs a service, not just sales, funnel
Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency's Rainy Hake Austin writes....
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25 accelerators, podcasts and courses for agent entrepreneurs
You are your business's most important asset. Don't you deserve an upgrade? Drew Thompson shares educational and inspirational resources that will give you the boost you need now....
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10 unexpected places to find your next top producer
The best agents don’t always come from traditional backgrounds, coach Verl Workman writes. Sometimes, the ideal candidate is already excelling in a different industry, just waiting for the right opportunity....
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5 real-talk tips for retaining real estate agents in 2025
Tailor your outreach and communication to the individual agent so that you're providing what they need to thrive, broker Holly Brink writes....
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Rocket will pay off $4B in Mr. Cooper debt after acquisition
Although Rocket's plans to acquire Mr. Cooper and Redfin are structured as all-stock deals, assuming their debts will leave Rocket more highly leveraged, Fitch analysts said of possible debt rating downgrade. ...
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Closing consistency drives launch of Goby Homes
Goby Homes officially launched its flagship product designed to center transaction management around better communications and transparency....
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NAR may rescind ‘no-commingling’ rule this week amid DOJ scrutiny
The trade organization's MLS committee on Tuesday approved the elimination of the controversial policy at a meeting closed to the media. Its Executive Committee will take a final vote Wednesday....
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Tinka Ellington Group joins Compass after a decade at Elliman
After more than 10 years with Douglas Elliman, Tinka Ellington and The Tinka Ellington Group have made the move to Compass, the brokerage confirmed to Inman. The Tinka Ellington Group, based out of Boca Raton, Florida, specializes in luxury and waterfront real estate across Southeast Florida,...
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Fannie and Freddie may stay in conservatorship: Regulator
Shares in mortgage giants tumble as investors weigh whether the Trump administration is more interested in mining Fannie and Freddie's profits than privatizing them....
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